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Accomplish your goals this year!

If you want to actually accomplish the goals you've set for yourself in 2024, you need a system that you can fall back on when the going gets tough. For a system that I've personally used for myself and with countless clients, check out my NEW goal-setting course available HERE.

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Your Best Self

Every interaction in life deserves your best self. If you don't feel like it deserves your full effort, it probably isn't worth doing. You know the feeling: you're in the midst of a project or task and are faced with the chance to mail it in or dig a little deeper for the small chance to make it better.

I'm a firm believer that pursuing that small chance is always worth it. If no one else notices, you still build discipline. That discipline becomes a resource you can tap into down the road. But more often than not, someone does notice. Someone's always watching. Building a reputation for being reliable and for doing good work will open more doors than you realize.

I've personally gotten email responses, meetings, favors, and had people go out of their way to help me all because I had the reputation of going the extra mile when it wasn't required. I owe much of my career to personal and professional relationships I've built over the years. These relationships are a direct result of showing up as my best self at every opportunity.

A good friend and business partner of mine said it best one night when we were 14 hours deep into the third day of a film shoot. Tensions were running high and some people on the crew were clearly checked out. He turned to me and said, "I don't know why you would work so hard and do so much prep to make something great, then stop when it's 'good enough' just because you're tired. It makes all the hard work before meaningless."

Why go through the struggle in the first place if you aren't willing to do everything it takes when things get hard? We face these micro decisions every day. Do we put in that little extra effort or do we accept "good enough" and move on?

I'm reminded of James Clear's now-famous graph in Atomic Habits. Getting 1% better (or 1% worse) every day is a conscious decision with dramatic downstream effects. In the moment, you don't feel the results of showing up less than your best. But if you fast forward to a year from now, you'll be in a very different place than you otherwise could have.

Hit List

The best things I've encountered this week:

What I'm reading: Read Write Own by Chris Dixon

Dixon heads up A16Z's crypto division and is a successful entrepreneur in his own right. If you have any interest in how the "next era of the internet" works, I recommend this book. I've mentioned it in this newsletter in the past, but I recently dug back into it.

What I'm watching: The Gentlemen on Netflix​

I love Guy Ritchie movies, and I love this show spun off from one of his recent bests. There is bad language you can barely understand (unless you have a Cockney accent yourself), copious amounts of violence, and rough-around-the-edges characters. If that floats your boat, give it a watch!

Screenshot of the Week:

Quote of the Week:

"Over the long term, the future is decided by optimists.”- Kevin Kelly

Let's work together

When you're ready, here are a few ways I can help you:

1. Check out the latest episodes of my podcast 🎙
2. ​Apply for 1-on-1 coaching 🏆
3. Purchase my goal-setting course 🚦